Bridging Gaps - Social Media Project

About the brand:
Offering customised sales solutions & consultancy to solopreneurs, SMEs and corporates, Bridging Gaps Marketing Consultancy aimed to bridge the gap between where a business desires to be and where it was.

Challenge: When Bridging Gaps teamed up with us, it was relatively new on social media. It was looking to boost traffic, authority, and visibility on social media. If they were going to become perceived as leaders in their area of focus, Bridging Gaps needed to make it easier for people to experience their expertise.

Approach:
We were on a mission to give the client the results it wanted with the following strategies:
• Designed an efficient and robust content marketing program appealing and aligned with the company’s goals and mission.
• Introduced a Facebook live show called “Safarnaama” wherein we would invite one of BG’s customers to chat about their entrepreneurial journey with our founders in an interview-like format. We honoured each participant by calling them “Entrepreneur of the week” to gain traction and get more engagement on our social posts. Organically, the participant would share this post within their social groups that led to an increase in traffic on the website.
• We developed a series of guides to engage prospects more deeply and demonstrate the firm’s expertise that uncovered the challenges and pain points that the customers of BG faced under the title “Sawaal Ka Saamna”. The weekly video positioned the founders as authoritative figures and experts in their category.
• To encourage enquiries, we invited participants to join us for an orientation call which allowed the founders to showcase the power of their service, minimize questions from potential customers, and reduce their time spent selling the product over the phone.

Results
Our approach to building authority for Bridging Gaps worked. Our series of campaigns increased its organic traffic from 826 to 2530 on Facebook in one year and led to a 1762% increase in the follower base. We engaged with over 35.8K people (a 999% increase from the previous year) and 76.1K people.

Visit Bridging Gaps' Facebook page.
https://www.facebook.com/search/top?q=bridging%20gaps