Drape Story - Content Writing & Editing

About the brand:
Drape Story is a homegrown, home decor brand with design and technology at its core. The brand aims to inspire creativity and individuality by offering customization and end-to-end solutions- from ideation to installation within the home furnishing sector. Drape Story provides a hassle-free shopping experience to interior designers, homeowners and/or individuals who are looking to redecorate, renovate and reinvent their interiors.

Challenge:
The brand reached out to us to educate its audience - homeowners and interior designers- on how to use home decor items.

Approach:
Keeping in mind the TG for the brand, we generated content ideas and produced SEO optimized content appealing to interior designers and homeowners on topics such as how to use dark florals in interior settings, how to choose upholstery fabric for your furniture, how to choose sheer curtains in your room, etc. From buying guides, advice, and showcasing design inspiration and possibilities, we provide value and educate our audience with content that establishes authority, draws traffic and links back to the site, and builds trust in the home improvement niche.

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Results:
The engaging content generated an increase in traffic on the website and improved visibility for the brand.

Link:
https://blog.drapestory.com/