Growing Together Journey - Content Writing & Editing

About the brand:
Growing Together Journey is an organization with a vision to create a world wonderful for children and their caregivers. The founder's mission was to empower young parents to adopt a mindset that fosters a connection between parents and kids.

Challenge:
They wanted to offer their audience more reasons to visit and engage with its brand. The client reached out to us for help turning the site into an online destination for parents by launching blogs and growing its audience. 


Approach:
We focused on helping the client achieve these goals over 1.5 years with the following strategies:


Publishing timely articles that provided value and attracted the immediate attention of new parents who sought guidance on parenting.

Generating 46+ blog ideas ranging from a wide variety of topics such as self-care, connection, mutuality, fun, etc. that garnered attention and led to an increase in website traffic

Editing all the content that was produced within the team to highlight any inaccuracies in the information or amend spelling and grammatical errors before the content got published.


Results:

By publishing content stories with lasting value, we helped Growing Together journey become a web destination for parents. Most of the articles published have led to 100+ organic views.

Link: https://www.growingtogetherjourney.com/gt-blog